Whether you like it or not, betting has always been a big part of Tennis. If you’re not very keen on betting in the larger scope of things you’re most likely very pleased with the fact that it doesn’t take up as much focus as in other sports.
At the same time the betting industry of today is a behemoth of never before seen size and scope. Today, you can bet on everything from tennis and other traditional sports, and many bookies nowadays offer up esports betting and the ability to wager on TV-shows and the like. In this text we’re going to provide a brief overview of what the industry looks like today and what the prospects are for those interested in gambling.
A globalised world leads to globalised betting
Today you’re able to bet on just about any sport from anywhere in the world. The most popular thing to bet on is by far the Premier League, regardless of whether the bettor is located in Singapore or in London. Where the odds can become quite a bit murkier is in smaller games with less eyes on them or with less traditional events such as the esports odds. A bookmaker in the UK might not have the best idea of how a game in the Norwegian league might play out, and finding favourable odds is a massive part of a serious bettors modus operandi.
With the internet and the hyperspeed of information bettors are no longer confined to the borders of their own country when it comes to gambling and wagering on sports. This also means that odds look more or less the same for big games, regardless of where you’re gambling. Massive events such as the Champions League finals or the finals in Wimbledon or other grand slams are so saturated with experts that the odds rarely change.
Different companies
With this globalised betting industry comes several different companies. Some of the biggest have operations in more than 30 countries and are listed on some of the biggest stock exchanges in the world. There’s not a lot that separates these companies in terms of what they offer and it’s more or less up to personal preference when a gambler decides where to play. Due to this homogenization there have also started to pop up smaller bookmakers that make themselves stand out with better odds and more user-friendly platforms.
