By Liz Kobak
@LizTennis
Segafredo Zanetti Extends ATP World Tour Finals Partnership
Global Italian coffee brand Segafredo Zanetti and sister company Brodies, which specializes in tea, have extended their partnership as an Official Partner of the Barclays ATP World Tour Finals, held from 4-11 November.
Segafredo Zanetti henceforth receives global brand exposure via on-court refrigerators. Segafredo Zanetti and Brodies will also provide tournament VIP guests with their specialty beverages.
“We’re pleased to extend our partnership with Segafredo Zanetti. Segafredo Zanetti have brought their rich history and expertise to our event to enhance our guests’ and fans’ experience on-site,” said ATP Commercial Director Laurent Delanney. “We look forward to building on the success of our first year in partnership together.”
The swan song ATP World Tour event features the world’s top eight singles players and doubles teams duking it out for the season’s final championship crown. More than 1 Million fans and counting have frequented this prestigious London event in four years.
ATP Welcomes Gilette as Official World Tour Finals Partner
The ATP and Gillette have signed an agreement making Gillette an official 2013 Barclays ATP World Tour Finals partner.
“We’re delighted to announce this partnership with the 2013 Barclays ATP World Tour Finals. The Gillette brand is all about precision, performance and being at the top of your game and this is a fantastic partnership to build on our already rich heritage of sports marketing,” said Assistant Brand Manager for Gillette UK & Ireland Patrick Megarry. “The Barclays ATP World Tour Finals brings the very best in the world of tennis together and everyone at Gillette is proud to be a part of it and excited about the potential of what we can do with the ATP.”
The world’s leading shaving brand is providing the season-ending London tournament’s official grooming product. Additionally, Gillette receives worldwide Barclays ATP World Tour Finals marketing rights and gains on-site Fan Zone presence throughout the tournament. Who is ready for a shave?
Leading performance racquet sports equipment distributor Prince Global announced on September 18 their new partnership with non-profit organization Bright Pink. The union promotes early cancer detection in young women and tennis play.
Bright Pink supports prevention and early detection of breast and ovarian cancer in young women while providing support for high risk women. The organization emphasizes the importance of taking early action to detect these potentially deadly diseases.
“As an organization focused on empowering young women to be proactive with their breast and ovarian health, we deeply value partnerships with active brands like Prince that live and personify our mission by reinforcing healthy lifestyle behaviors such as physical activity, a proven breast cancer risk-reducing activity,” said Bright Pink Founder and CEO Lindsay Avner. “We are so grateful to receive Prince’s support this fall and are thrilled to celebrate the beginning of what we know will be an incredibly impactful partnership.”
Further to what Avner said regarding impactful awareness, Prince Tennis is introducing Special Edition Breast Cancer Awareness T22 Tennis Shoe in pink and white, where 10 percent of each October sale benefits Bright Pink. Each sneakers pair costs $89.
For more information on this initiative, visit www.princetennis.com or http://www.brightpink.org/.
Attractive Tennis Coaches Wanted
Tennis Channel’s second annual “America’s Hottest Coach” is now open for entries.
The hottest American male and female coaches are more than eye candy. He and she are physically fit, promote a healthy lifestyle and inspire their students to improve at tennis. Head shots, explanation behind your nomination and physical stats are just some mandatory entry information. Winners are flown to the BNP Paribas Open in Indian Wells, CA, and will make a special network appearance. For more competition details, visit http://www.tennischannel.com/hottest/.
Feel that your coach fits this bill? E-mail hottestcoach@tennischannel.com.
New International Tennis Hall of Fame & Museum Board Trustees Appointed
The International Hall of Fame & Museum Board announced on Wednesday that nine corporate and tennis industry leaders were appointed to the Hall of Fame’s Board of Directors, while longtime board leaders Rosalind Walter, Peggy Woolard and John Reese were each named Life Trustee.
Global corporation executives, a Tennis Hall of Famer and retired Tour players turned tennis industry leaders are among the nine people elected to the International Tennis Hall of Fame & Museum’s Board of Directors. Newly elected board members include USTA First Vice President Katrina M. Adams, who won 21 WTA doubles titles, former world top-20 player and lead ESPN Star Sports anchor Vijay Amritraj, Chairman Emeritus of the Interpublic Group David Bell and Hall of Famer Charlie Pasarell, former owner of the BNP Paribas at Open at Indian Wells, among others.
