Super Bowl XVLI week in Indianapolis to include Pete Sampras vs. Todd Martin exhibition match
On Sunday, January 29 at 7 p.m. at Bankers Life Fieldhouse in Indianapolis, tennis legends Pete Sampras and Todd Martin will take part in the “Match For a Cure,” an exhibition tennis match kicking-off Super Bowl XLVI week. The event was put together by Pacers Sports & Entertainment, California-based Live Nation Entertainment Inc., and Michigan-based BP Sports and Entertainment. Event organizers said 25 percent of the proceeds will go to organizations dealing with cancer research and treatment. The event founder is leukemia survivor and former tennis professional Bill Przybysz. The “Match For a Cure” event was started in 1999 when Przybysz challenged former world No. 1 John McEnroe to a match to raise money for cancer. This year’s event will feature Sampras competing against Martin in singles, as well as both men playing doubles against two local celebrities. Event organizers expect 10,000 to 12,000 fans to pack the stands for the event. “We think a lot of people who live here as well as visitors that happen to be here will want to come downtown to watch some high-level tennis in a good venue,” said Rick Fuson, Pacers Sports & Entertainment Vice President and Director of Bankers Life Fieldhouse. Club level tickets for the event are $27, lower-level tickets are $47 and $67, and courtside tickets—which include a meet-and-greet with the players—cost $150. Tickets can be purchased through Ticketmaster.
Tennis Channel launches two consumer-targeted marketing initiatives during 2012 Australian Open
During this year’s Australian Open, the Tennis Channel has announced two brand new consumer-targeted marketing initiatives. The Tennis Channel Advantage program, which began during the first Grand Slam event of the year in Melbourne, offers viewer discounts, exclusive tips and news, as well as access to members-only VIP events. The network will also connect with their viewers by giving fans the golden opportunity to win signed tennis racquets. For users who “LIKE” the Tennis Channel Facebook fan page, they are given the chance to a win a signed tennis racquet each week for up to three months by players such as Roger Federer, Rafael Nadal, Serena Williams and Maria Sharapova. Winners will be selected at random. “We are thrilled to begin the year with two major promotions,” said Robyn Miller, Senior Vice President, Marketing, Tennis Channel. “Not only are we expanding awareness of our network but we’re getting a chance to reward our passionate and loyal fans for their support and viewership.” The Tennis Channel program enables avid fans of the network to sign up for everything from discounts on tennis merchandise, movies, concerts and more to special “VIP experiences” such as access into behind-the-scenes activities, premiere seats to Tennis Channel events and more. The program also encourages its members to create or connect with local chapters by organizing or participating in activities that range from tournament events to matches to viewing parties, while maintaining a profile page on which participants will receive exclusive tips, news and more. Members will pay a small fee to be a part of the program run by Stoneacre Acquisition Company, Inc., which has created similar programs for NASCAR, the NFL Alumni Association and University of Cincinnati Athletics. “We are excited to partner with the Tennis Channel and leverage our proprietary platform to treat passionate tennis fans as VIPs and deliver more of the sport they love for less,” said David Hickson, President and CEO, Stoneacre. For more details or to enroll, please visit www.TennisChannelAdvantage.com
Baghdatis fined $800 for smashing four racquets at Australian Open
World No. 44 Marcos Baghdatis was slapped with an $800 fine after breaking four racquets on one changeover during his four-set loss to Stanislas Wawrinka at the Australian Open last week. The biggest fine given out was to Spain’s Fernando Verdasco, who was docked $2,000 for receiving coaching from his players’ box in his first round loss to Australian Bernard Tomic. Other ATP World Tour players given fines at this year’s first Grand Slam event included American John Isner, Alexandr Dolgopolov, Denis Istomin, Donald Young, Juan Carlos Ferrero and Gilles Simon.
Radwanska hires Dokic’s former coach
World No. 8 Agnieszka Radwanska has hired Borna Bikic as her new coach. Bikic is the brother of Jelena Dokic’s longtime boyfriend, and was once Dokic’s coach. Bikic previously coached Croatian player Karolina Sprem. Radwanska reached the quarterfinals at this week’s Australian Open before falling in three sets to world No. 3 Victoria Azarenka.
Bob Bryan to skip Davis Cup tie against Switzerland in February
Bob Bryan will skip the United States’ Davis Cup first round tie against Switzerland next month because his wife Michelle is due to give birth to their first child on January 29. “Mike is going solo and play with Mardy (Fish), John (Isner) or Sam (Querrey),” said Bryan. “I’m officially out. I called (captain) Jim (Courier) in November and he was supportive. He said it’s probably not a smart play, you won’t have your head in the game.” The Bryan Brothers have compiled an impressive 19-2 record together in Davis Cup doubles matches. The last time the top-ranked doubles duo in the world has not played together in a Davis Cup match was against Serbia two years ago, when Mike got food poisoning. Bob ended up joining forces with Isner and came through with the victory. The United States will take on the Roger Federer and Stanislas Wawrinka led Swiss team in Fribourg, Switzerland, from February 10-12.
Roddick injured; will miss three weeks including Davis Cup against Switzerland
After retiring from his second round Australian Open match with a right hamstring injury against Lleyton Hewitt, American Andy Roddick will miss three weeks, including Davis Cup against Switzerland. Roddick said he hopes to be fit enough to play the tournament in San Jose.