Carmelo Anthony joins a bevy of athletes in the new “Got Chocolate Milk?” campaign aimed at targeting sports-minded individuals “highlighting the benefits of refueling with low-fat chocolate milk after strenuous exercise.” Whether it’s basketball, tennis or swimming, you can now join “Team Refuel” and become a sponsored athlete yourself.
The campaign marks the first “milk mustache-less campaign in 17 years” and already includes speed-skater Apolo Anton Ohno, swimmer Dara Torres, and Ironman triathlete Chris Lieto. We’re still waiting on the first tennis personality to join the ranks, but it may come sooner rather than later as the host of sports under the campaign is constantly increasing.
Endurance athletes, trainers and sports nutrition experts all know the importance of an athlete’s After. Every athlete has his or her own post-workout or post-competition After routine. Whether your routine includes stretching, listening to music or resting, muscle recovery and recovery nutrition after you push yourself to the max is crucial. Your After can make a dramatic difference in how you feel AND how you perform. And now they want to know, what’s your After? From GotChocolateMilk.com:
If you are a passionate athlete who grabs lowfat chocolate milk as part of your After, submit a video for your chance to join an exclusive team of athletes recognized as Team REFUEL.
Explain what makes up your personal post workout ritual—and the role chocolate milk plays in it—and you could score $500 in sponsorship money, top notch training gear, the chance to compete for Team REFUEL at the 2013 Rock ‘n’ Roll Edinburgh or Madrid Marathon & ½ Marathon, plus the chance to star in a national “got chocolate milk?” ad.
To learn more about this opportunity and to apply, go to GotChocolateMilk.com. Applying for Team REFUEL also can help challenged athletes rebound. For each vote cast, $1 will go to the Challenged Athletes Foundation.
What are you waiting for? Get your After!