Ellesse To Return To The U.S. With Official E-Commerce Launch

ellesse, the Italian sportswear brand founded in Perugia in 1959, officially launched its U.S. e-commerce platform on ellesse.us, bringing its Italian design heritage and on-court history to American courts and clubs.

The return to the American market introduces the Summer 2026 tennis collection which will be available on ellesse.us. Designed for modern play, the collection focuses on fabrication, proportion, and performance, balancing technical function with considered design informed by the brand’s history on court.

“Launching ellesse back into the U.S. market is an important moment for the brand globally and for me personally,” said The Iconic Brand Corporation Chairman Todd Furniss, also the first American tennis player sponsored by ellesse in 1978. “Being able to launch this next chapter from Dallas is a privilege, especially given the craftsmanship our team has brought to the collection. We’re eager to finally bring ellesse to American courts and begin building a long-term presence in the American market.”

The U.S. relaunch is powered by Pentland Brands and a long-term licensing partnership with The Iconic Brands Corporation, which oversees development and distribution in the United States.

“Dallas is uniquely positioned to become the epicenter of the next era of tennis and sport culture in the United States,” said Duwayne Miller, CEO of The Iconic Brands Corporation. “We’re proud to build ellesse’s U.S. headquarters in a city with one of the country’s most vibrant and passionate tennis communities. Tennis deserves a brand that seamlessly combines technical innovation, authentic heritage, and modern cultural relevance. History has shown that when the right brand enters the market at the right moment, it has the ability to shape the future of the sport.”

After entering tennis in 1974, ellesse became one of the sport’s defining presences — worn by Chris Evert when she won Wimbledon in 1982, and by Boris Becker when he claimed the same title in 1985 at just 17 years old, the youngest champion in the tournament’s history. Today, the global brand is represented on the professional tour by Donna Vekić and Alejandro Tabilo, and will expand its U.S. presence through multi-year partnerships with the Cincinnati Open beginning in 2026 and the Charleston Open in 2027.

With ellesse.us now live and plans for a flagship retail presence in Dallas, the U.S. business is establishing a long-term position in the American market while supporting the brand’s continued global expansion across sport, fashion and community.

ABOUT ELLESSE Founded in 1959 in Perugia, Italy by Leonardo Servadio, ellesse is a global sportswear brand born from the Italian belief that sport is life’s finest excuse for the pursuit of pleasure.With a heritage rooted in tennis and ski, ellesse continues to innovate at the intersection of sport, fashion, and culture.